THEORY OF DEMAND
DEFINITION OF DEMAND Demand can be defined as the quantity of a commodity (goods and services) that consumers are willing and able to buy at a given price and at a particular place and time. Demand is quite different from wants, need or desire. Effective Demand’ in economics must meet three conditions which are: Ability to pay Willingness to pay Authority to buy a commodity Demand must be related to price because to a great extent, price determines the quantity which consumers are willing to buy. LAW OF DEMAND The law of demand states that, all things being equal (Ceteris Paribus), The higher the price, the lower the quantity of goods that will be demanded, or the lower the price, the higher the quantity of goods that will be demanded. This law is often regarded as the first law of demand and supply. It simply means that when the price of a commodity, like yam for instance, is high in the market, very few quantity of it will be demanded by the consumers and vice-versa. DEMAND